RURAL TV Equates Record Numbers for South of England
London, 19 June 2009 – The South of England Show, in cooperation with RURAL TV - the world’s rural channel - now reaching into over 10-million homes in the UK, ran a pre-event advertising campaign that helped this year’s show achieve near-record attendance.
This year’s three-day show, held at the picturesque showgrounds in Ardingly, beat the economic gloom with a combination of perfect show weather, a Royal visit and increased attendance figures – up by nearly 4% to a total attendance 83,818. HRH Princess Alexandra was Guest of Honour on the first day, touring the packed Ardingly showground and watching a special equestrian event to celebrate the 2009 theme “The Year of the Racecourse.” (photo available)
RURAL TV helped the organisers deliver the central message of the show. “We worked with the show’s promoters to air adverts that featured the best of what local farmers and growers were providing for this year’s show,” said Dan Kripke, VP and General Manager for RURAL. “Although we’re a leading international rural media entity, we haven’t lost sight of how important it is for us to show our support for local farmers, growers and the regional economies they support.”
Since launching in the UK in March of 2009, RURAL TV has solidified its place as a the world’s rural channel, offering innovative programming specific to rural, farming and equestrian lifestyles. In addition, the channel has earned a dedicated following for the variety of country music and entertainment programmes it currently offers, nearly exclusively, to the UK and Europe.
RURAL TV, is available in the UK on Sky 279 and Freesat 403. The channel has begun airing promotions for their next event, the Royal Highland Show, running June 25 to 28 in Edinburgh, Scotland. For more details, please visit: www.ruraltv.tv.
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Notes to Editors: For more information and a complete programme schedule, please visit www.ruraltv.tv. For additional information, photos or images, please email: sarah@ruraltv.tv
About RURAL TV, Ltd.: RURAL TV is the World’s Rural Channel. Launched in the United Kingdom in March of 2009, RURAL TV is the first 24-hour international, multi-media television channel dedicated to farming, equestrian, rural lifestyle, and traditional country entertainment programming. Located on SKY channel 279 and Freesat 403, RURAL TV is distributed into over ten (10) million television homes throughout the UK. RURAL TV’s operation headquarters are located in London, England. Video streaming and VOD originates on the company’s web site www.ruraltv.tv. RURAL TV is owned and operated by Rural Media Group, Inc..
About Rural Media Group, Inc.: Rural Media Group, Inc. is a privately held Delaware-based “C” corporation which owns and operates the world’s largest portfolio combining rural-based satellite/cable delivered media and entertainment companies including RFD-TV (2000) which reaches over 40 million U.S.homes, RFD-TV The Magazine (2003) published bi-monthly with 155,000 paid subscribers, RFD-TV The Theatre (2007) headquartered in Branson, Missouri, and RFD HD (2008) which produces and delivers high-definition video content. Corporate headquarters are located in Omaha, NE with production operations in Nashville, TN, and affiliate sales originating in Dallas, TX.
RURAL TV
1 Stephen Street
London W1T 1AL
+44 (0)20 7131 6695
Rural Media Group, Inc.
3201 Dickerson Pike
Nashville, TN 37207
001(615) 227-9292
